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Marketing Major Guide for 2008-2009

What is Marketing

Marketing in an organization has responsibility for identifying who customers are, what they need and want, and how best to meet those needs/wants by creating and delivering superior value to them.  Marketing professionals use strategy tools to target customers, creat value propositions and positioning for each target, and deliver and communicate value to these customers through product design, pricing, advertising, personal selling, promotion, and distribution.

Career Opportunities in Marketing

Marketing education enables one to pursue varied career opportunities critical to organizations.  Typically, a career in marketing begins in either consumer or industrial sales or retailing, which eventually may lead to management positions in any of several areas.  For example, marketing professionals may hold positions in advertising, brand management, sales management, promotion management, marketing research, distribution, and other related areas.

Salary Trends in Marketing

For 2006-2007, the average accepted salary for UT graduates with a major in marketing (Bachelor of Science in Business Administration) was $36,925.  For additional salary information by occupation in the U.S. or for individual states, visit the Bureau of Labor Statistics’ National Compensation Survey website.

High School Preparation

High school students should follow a college preparatory curriculum and take their high school’s recommended courses in Math, English, and Foreign Language.  Appropriate electives include any business courses, as well as courses in computer software applications and written and oral communication.  The College of Business Administration further encourages all high school students to 1) explore international business issues and opportunities, 2) participate in student organizations and clubs, and 3) volunteer in their community.

How to Major in Marketing

All students admitted into the College of Business Administration are admitted as pre-majors and must earn admission to a major prior to the completion of 75 hours of coursework.

To earn admission to the marketing major, students must attain a minimum cumulative grade point average of 2.75 in the following coursework:

  • Mathematics 123-125 or 141-142 (6 or 8 hours);
  • Written Communication (3 hours from English 255, 295, or 355);
  • Oral Communication (3 hours from Communication Studies 210 or 240);
  • Accounting 200 (3 hours);
  • Economics 201 (4 hours);
  • Statistics 201 (3 hours);
  • Business Administration 201 (4 hours)

Requirements for Marketing

All majors in the College of Business Administration are required to take a total of 120 hours to graduate:  59 hours of general education courses, 14 hours of pre-business core courses, 23 hours of business core courses, and 24 hours of courses in the major. 18 of the 24 hours of major coursework must be taken in residence at the University of Tennessee.  A minimum grade of C must be earned in every course counted towards the major.  When students are admitted to a major in the college, they are required to have a laptop computer.

Special Programs, Co-ops, and Internships

Global Leadership Scholars
The Global Leadership Scholars (GLS) program offered by the College of Business Administration promotes the development of international and intercultural awareness, leadership, and personal and professional growth and responsibility.  Through honors classes, seminars in leadership training, international experiences, and extracurricular activities, GLS students work together and with honors faculty to develop the skills necessary to become future international business leaders.  Applications are accepted from first-year students in their second semester.

Internships
Students are encouraged to gain practical experience through summer jobs and professional internships.  Students may earn academic credit for internships through enrollment in Marketing 492.  To receive credit, students must work a full-time semester-long position away from campus. 

American Marketing Association (AMA) Student Chapter
The collegiate chapter of the American Marketing Association promotes a professional environment and challenges its members to gain experience not only in marketing, but in all realms of business, thus promoting the future success of marketing and business.  AMA provides professional growth opportunities through networking lunches, speaker meetings and seminars, business etiquette dinners, and job search support.

Highlights of Marketing

Within the 24 hours of their major, students may study two areas of emphasis:  their major with a collateral or their major with a dual concentration.  With a collateral, students complete 15 hours in their major and 9 hours in their collateral area.  With a dual concentration, students complete 12 hours in each area of emphasis.  The marketing major offers collateral areas of study in information management, international business, logistics, and resource management.  Dual concentration options are offered with information management, internal auditing, international business, logistics, and statistics.

Ready for the World logoReady for the World

Seeking to instill a global perspective in all of its students, the College of Business Administration challenges undergraduates to develop the requisite knowledge and skills to prosper in today’s global business environment.  To help students meet that challenge, the college provides these critical tools:  an enhanced core curriculum that covers international business topics in all relevant courses; extraordinary programs for international study and internships; and a unique opportunity to delve into the principles of international business through a collateral or concentration in international business.

The college requires all students pursuing a collateral or dual concentration in international business to have an international educational experience.  Coursework in the international business collateral or dual concentration may be completed through a study abroad program.

Learn more about UT's Ready for the World initiative to help students gain the international and intercultural knowledge they need to succeed in today's world.

Sample Curriculum

Collateral Option
Freshman Year Credit Hours
Written Communication: English 101, 102   6
Quantitative Reasoning: Math 123-125 or 141-142 6 or 8
Cultures and Civilizations: Intermediate Foreign Language 6
Natural Sciences   6 - 8
Social Sciences   3
Oral Communication: Communication Studies 210 or 240   3
Sophomore Year Credit Hours
Accounting 200    3
Social Sciences: Economics 201 4
Written Communication: English 255, 295, or 355 3
Statistics 201    3
Business Administration 201   4
Arts and Humanities   6
Non-US History   3
Electives   3
Junior Year Credit Hours
Business Administration 331-332   4
Business Administration 341-342   4
Ethics: Philosophy 243, 244, or 443   3
Finance 301   3
Business Administration 353   3
Business Administration 361   3
Marketing 340   3
Marketing 345   2
Business Law 301   3
Collateral    3
Senior Year Credit Hours
Marketing 350   3
Marketing Electives: Marketing 452, 456, or 458 4
Collateral 6
Management 401   3
Marketing 460   3
Electives 7-11
GRAND TOTAL 120

Marketing Collateral Options
Information Management – IM 341; IM 342; and either IM 442 or 443
International Business – Three courses from IB 409, 419, 429, 439, 449, or 459; and IB 489
Logistics – LOG 310; LOG 411; LOG 421
Resource Management – ACC 301; FIN 425; FIN 455

Dual Concentration with Information Management
Freshman Year Credit Hours
Written Communication: English 101, 102   6
Quantitative Reasoning: Math 123-125 or 141-142  6 or 8
Cultures and Civilizations: Intermediate Foreign Language   6
Natural Sciences   6 - 8
Social Sciences   3
Oral Communication: Communication Studies 210 or 240   3
Sophomore Year Credit Hours
Accounting 200    3
Social Sciences: Economics 201    4
Written Communication: English 255, 295, or 355 3
Statistics 201    3
Business Administration 201   4
Arts and Humanities   6
Non-US History   3
Electives   3
Junior Year Credit Hours
Business Administration 331-332   4
Business Administration 341-342   4
Ethics: Philosophy 243, 244, or 443   3
Finance 301   3
Business Administration 353   3
Business Administration 361   3
Marketing 340   3
Business Law 301   3
Information Management 341   3
Senior Year Credit Hours
Marketing 350   3
Marketing Electives: Marketing 452, 456, or 458   4
Information Management 342 3
Information Management 442   3
Information Management 443   3
Management 401   3
Marketing 460   3
Electives 6-10
GRAND TOTAL 120
Dual Concentration with Internal Auditing
Freshman Year Credit Hours
Written Communication: English 101, 102   6
Quantitative Reasoning: Math 123-125 or 141-142   6 or 8
Cultures and Civilizations: Intermediate Foreign Language   6
Natural Sciences   6 - 8
Social Sciences   3
Oral Communication: Communication Studies 210 or 240   3
Sophomore Year Credit Hours
Accounting 200    3
Social Sciences: Economics 201    4
Written Communication: English 255, 295, or 355   3
Statistics 201    3
Business Administration 201   4
Arts and Humanities   6
Non-US History   3
Electives   3
Junior Year Credit Hours
Business Administration 331-332   4
Business Administration 341-342   4
Finance 301   3
Accounting 301   3
Information Management 341   3
Ethics: Philosophy 243, 244, or 443   3
Business Administration 353   3
Business Administration 361   3
Marketing 340   3
Accounting 311   3
Senior Year Credit Hours
Accounting 411   3
Marketing 350   3
Marketing Electives: Marketing 452, 456, or 458   4
Business Law 301   3
Management 401   3
Marketing 460   3
Electives  6-10
GRAND TOTAL 120
Dual Concentration with International Business
Freshman Year Credit Hours
Written Communication: English 101, 102   6
Quantitative Reasoning: Math 123-125 or 141-142   6 or 8
Cultures and Civilizations: Intermediate Foreign Language   6
Natural Sciences   6 - 8
Social Sciences   3
Oral Communication: Communication Studies 210 or 240 3
Sophomore Year Credit Hours
Accounting 200    3
Social Sciences: Economics 201    4
Written Communication: English 255, 295, or 355   3
Statistics 201    3
Business Administration 201   4
Arts and Humanities   6
Non-US History   3
Electives   3
Junior Year Credit Hours
Business Administration 331-332   4
Business Administration 341-342   4
Ethics: Philosophy 243, 244, or 443   3
Finance 301   3
Business Administration 353   3
Business Administration 361   3
Marketing 340   3
Business Law 301   3
Electives 3
International Business 489   0
Senior Year Credit Hours
Marketing 350   3
Marketing Electives: Marketing 452, 456, or 458   4
*International Business   12
Management 402   3
Marketing 460   3
Electives 3-7
GRAND TOTAL 120

*Any four courses chosen from: International Business 409, 419, 429, 439, 449, or 459

Dual Concentration with Logistics
Freshman Year Credit Hours
Written Communication: English 101, 102   6
Quantitative Reasoning: Math 123-125 or 141-142 6 or 8
Cultures and Civilizations: Intermediate Foreign Language   6
Natural Sciences   6 - 8
Social Sciences   3
Oral Communication: Communication Studies 210 or 240   3
Sophomore Year Credit Hours
Accounting 200    3
Social Sciences: Economics 201    4
Written Communication: English 255, 295, or 355   3
Statistics 201    3
Business Administration 201   4
Arts and Humanities   6
Non-US History   3
Electives   3
Junior Year Credit Hours
Business Administration 331-332   4
Business Administration 341-342   4
Ethics: Philosophy 243, 244, or 443   3
Finance 301   3
Business Administration 353   3
Business Administration 361   3
Marketing 340   3
Business Law 301   3
Logistics 310    3
Senior Year Credit Hours
Marketing 350   3
Marketing Electives: Marketing 452, 456, or 458   4
Logistics 411   3
Logistics 413 or 421   3
Management 401   3
Marketing 460   3
Logistics 460   3
Electives   6-10
GRAND TOTAL 120
Dual Concentration with Statistics
Freshman Year Credit Hours
Written Communication: English 101, 102 6
Quantitative Reasoning: Math 123-125 or 141-142   6 or 8
Cultures and Civilizations: Intermediate Foreign Language   6
Natural Sciences   6 - 8
Social Sciences   3
Oral Communication: Communication Studies 210 or 240   3
Sophomore Year Credit Hours
Accounting 200    3
Social Sciences: Economics 201    4
Written Communication: English 255, 295, or 355   3
Statistics 201    3
Business Administration 201   4
Arts and Humanities   6
Non-US History   3
Electives   3
Junior Year Credit Hours
Business Administration 331-332   4
Business Administration 341-342   4
Ethics: Philosophy 243, 244, or 443 3
Finance 301 3
Business Administration 353   3
Business Administration 361   3
Marketing 340   3
Business Law 301   3
Statistics Dual Concentration   3
Senior Year Credit Hours
Marketing 350   3
Marketing Electives: Marketing 452, 456, or 458   4
Statistics Dual Concentration   9
Management 401   3
Marketing 460   3
Electives 6-10
GRAND TOTAL 120

Statistics Dual Concentration Options
1)  STAT 320; STAT 330; STAT 471; STAT 474 or 475
2)  STAT 320; STAT 471; STAT 474; STAT 475

For More Information

College of Business Administration
Undergraduate Programs
329 College of Business Administration Building
Knoxville, TN 37996
Phone: (865) 974-5096
Fax: (865) 974-6106
Email:  busad@tennessee.edu

 

Note

The information on this page should be considered general information only. For more specific information on this and other programs refer to the UT catalog or contact the department and/or college directly.