Major Guides: Communication & Information 2012-2013

Advertising Major Guide for 2012-2013

The advertising program at UT is commonly regarded as being among the top five nationwide. In 1998, the university designated the advertising program as a “program of excellence,” and the Tennessee advertising faculty were ranked third nationwide among 249 universities for research productivity.

Public Relations Major Guide for 2012-2013

Public relations involves effective management of an organization’s relationships with various publics, such as employees, community, investors, consumers/customers, the media, etc. Graduates in public relations are expected to contribute to the strategic decision-making and policy-making of organizations.