UT Launches “Big” Branding Campaign; Part of Top 25 Mission

2/01/12 6:57 am •

The debut of a new look for UT Knoxville is focused on reaching students, faculty, and staff to share more about the branding project which embraces UT’s colors, its energy, achievements, and enthusiasm. The tagline “Big Orange. Big Ideas.” will be used as the framework for marketing the university and reminding people of UT’s impact on the state and the nation.

Produced by the Office of Communications & Marketing
The University of Tennessee • Knoxville, TN 37996 • (865) 974-2225