Communications Toolkit

The Office of Communications and Marketing, which publishes Tennessee Today, offers you this “Communications Toolkit” to assist you with staying informed and helping you to spread the word about your campus event or news item. Listed below are various avenues that may be available to you depending upon the nature of your event or news. If you are uncertain where to begin, please contact our office at 974-2225 or utnews@utk.edu and we will gladly assist you.

Tennessee Today

To reach Knoxville-area faculty and staff, submit news to Tennessee Today, UT Knoxville’s primary online news and information source, with an information digest e-mailed to employees daily. The Tennessee Today Web site serves as a multimedia clearinghouse for features, news, events and updates from the university’s Twitter feed.

Submit ideas online or e-mail them to tennesseetoday@utk.edu.

UT Knoxville’s Social Media

Our office shares news, information and highlights of campus life through UT Knoxville’s Facebook page and Twitter feed. Followers and fans of UT Knoxville on these services include students, faculty, staff, alumni and friends of the university, both in Knoxville and around the world.

You can find videos about UT Knoxville, our programs and our people on our YouTube channel and see our photos, as well as those submitted by members of the campus community, on Flickr. You can submit your photos by clicking on the “submit photos” link on the Tennessee Today homepage.

Social Media Best Practices

UT Knoxville supports the use of social media by departments and units in the course of their work to connect with students, fellow faculty and staff, alumni, fans, colleagues, and more. However, social media should only serve to supplement and not replace the official channels of communicating with your audiences. This document is designed to provide guidance, advice, and tips on how to do so effectively, safely, and within university guidelines.

Student@tennessee

This electronic publication is sent to undergraduate and graduate students every Monday. All news must pertain to students; the deadline is 5 p.m. on Thursday. Send submissions to student.attn@tennessee.edu.

@Tennessee: University Calendar of Events

Events may be submitted online to @Tennessee, the campus event calendar. Selected events listed in @Tennessee also may appear on the utk.edu homepage, and the Tennessee Today e-mail and Web site.

Listservs

Some segments of the UT community may subscribe to specific e-mail listservs. The Office of Information Technology provides information on how to get started with e-mail listservs.

Campus Media

The Daily Beacon

Editorially independent student newspaper. Students decide what’s pertinent to include in the daily publication. E-mail newsroom@utk.edu.

Tennessee Journalist

Online, editorially independent student news outlet managed through the School of Journalism and Electronic Media. E-mail tnjn@utk.edu.

WUTK 90.3 FM

On-campus student radio station. Announcements can be sent to wutk@utk.edu.

WUOT 91.9 FM

The region’s National Public Radio affiliate, broadcasting from the UT Knoxville campus to counties throughout East Tennessee, western North Carolina and southwest Virginia. Listener-supported, the station’s demographic is primarily adult, college-educated professionals and could be a venue for promoting arts, cultural and academic events that are open to the public. E-mail wuot@utk.edu.

The Volunteer Channel

Student television station reaching 7,000 UT students in residence halls and 100,000 residents in surrounding counties on Comcast Digital Channel 194. Send news to tvc@utk.edu.

UTTV

Features a wide variety of university news and cultural and academic programming. E-mail uttv@utk.edu.

UT Communications and Marketing

The Office of Communications and Marketing is charged with advancing the university’s key initiatives and overseeing communication efforts to reach and engage target audiences.

Some of those communications initiatives include

  • Quest, UT Knoxville’s comprehensive research communications effort, which includes a color magazine and accompanying Web site, regular web features such as Scholar of the Week, and other efforts. To submit an idea about research, scholarly and creative activity, e-mail research@utk.edu.
  • Ready for the World: The International and Intercultural Awareness Initiative.
    In support of the university’s effort to broaden our community’s international and intercultural awareness, we help promote events, faculty and student projects, study abroad, service-learning activities and other initiatives to prepare our students to compete in a global economy.
  • Switch Your Thinking
    Want to share what you or your department is doing to conserve energy, save money and stretch the university’s resources? From informing faculty, students and staff about the university’s conservation policy to updating the community about lean management efforts, we seek to share news that reinforces the message that campus efficiency and sustainability are top priorities.
  • A Network of More than 300,000 Alumni
    We help alumni stay connected to the university through the biannual Torchbearer magazine and its monthly email  counterpart, eTorch. Share ideas and news at torch@tennessee.edu.

In addition, our office works with colleges, departments and other campus units to help meet their communication goals through printed or online publications, social media, custom marketing campaigns, or strategies involving the local and national media.

For help sharing news with external audiences, e-mail utnews@utk.edu or call 974-2225.

For assistance with a creative project, submit an online request form or call 974-2225.

Key Resources

Produced by the Office of Communications & Marketing
The University of Tennessee • Knoxville, TN 37996 • (865) 974-2225