2014 – 2017
Reduced Use of Lady Vols Name, Logo
The university reduced use of the Lady Vols name, logo, and brand as a part of rebranding effort announced in 2014 by Chancellor Jimmy Cheek and Athletics Director Dave Hart. The move transitioned all men’s and women’s athletic teams under the same version of the Power T. Only women’s basketball retained the Lady Vols name. The change sparked immediate controversy, and three years later, UT restored the Lady Vols branding.