Knoxville hosted the 1982 World’s Fair on a 73-acre, $100 million site across the street from campus. The US Pavilion hired many UT students to help fill the more than 5,000 jobs the fair created. Students also worked in several of the international pavilions along with exhibits belonging to General Electric, Ford, Coca-Cola, and Stokely-Van Camp. The UT administration offered rental space at Neyland Stadium, along with parking lots and residence halls and donated the money raised to scholarships and dormitory improvements. Neyland Stadium attracted entertainers including Bob Hope, Gene Cotton, and Johnny Cash, as well as an NFL exhibition game between the Pittsburgh Steelers and the New England Patriots.